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Biba.in is the most loved ethnic fashion brand in India. Biba Apparels Private Limited (“Biba”), the Indian fashion giant, stands true to its name. The brand has been dressing and embellishing demure maidens from every corner of India since 1986. Contemporary ethnic fashion at affordable price is Biba.in commitment to fashion enthusiasts, offering ladies’ churidars and dupatta sets in cotton, in shades of every color, and with irresistible color combinations and patterns. Mix-and-match kurta pieces from Biba.in are available in different lengths, so you can experience the joys of traditional Indian wear regardless of your body type.
The word “biba” is a Punjabi endearment for a young and pretty girl. What began as a fashionable and affordable line remains the brand’s ethos today: fashion at affordable price. Indian hand-looms with traditional embroideries and other techniques are applied in producing the garments. Unstitched suits and a festive collection for two-to-12-year-old girls cater to the full demands of a woman. They pioneered Bollywood merchandising in India by providing costumes for Na Tum Jano Na Hum in 2004. It covered ten more projects, including blockbusters such as Devdas, Hulchul, and Baghban.