FabAlley.com is an online fashion destination for taste-makers and trend-breakers all over the country. In 2012, 25-year olds Shivani Poddar and Tanvi Malik started an online accessories store selling a highly curated collection of quirky jewelry, bags and shoes.
In just two years, the shop has grown to become a legit style source for fashion-forward apparel and accessories. The name was inspired by all the rebellious, fashion-forward girls in India who shy away from the mainstream and shop at offbeat alleys, indie-chic nooks and quirky boutiques.
Is FabAlley.com for everyone? Definitely not. They are a cool girls’ brand. Girls who know their fashion, but aren’t slaves to it. Girls who dress up for themselves without caring about fitting in or standing out. Girls who are body confident regardless of size. Girls who know they own every room they’re in. Girls who look beyond “so last season” or “so now”, to wear what they love in the best way possible – their own way.